WhatConverts Pricing (2026): Plans, Cost Drivers and Buyer Fit

WhatConverts currently lists five plan tiers verified in May 2026. Call Tracking at $30/month is the entry plan for basic call attribution with an included usage credit. Plus at $60/month expands tracking capability and reporting features. Pro at $100/month adds advanced attribution reporting, deeper Google Ads integration, and API access. Elite at $160/month includes higher-tier lead intelligence features and enhanced usage limits. Agency starts from $500/month with a master account structure for managing multiple clients from a single dashboard.

On top of the base subscription, usage costs apply: lead actions (form submissions, chat events, ecommerce events) are approximately $0.10 each. Call tracking adds per-minute and per-number fees. Transcription and AI call analysis are additional services priced separately. Total monthly cost depends on tracking numbers provisioned, call volume and duration, and form or chat lead actions tracked.

A 14-day free trial is available. Pricing checked May 2026 — verify current plan pricing, usage rates, and included credit amounts at whatconverts.com/pricing before purchase.

Start with the free trial to install the WhatConverts snippet, provision one tracking number, and confirm call tracking and form attribution are working correctly before committing to a plan. The trial period is better spent validating the technical integration than evaluating the dashboard.

Choose Call Tracking ($30/month) for a single service business tracking inbound calls from one or two marketing channels — typically Google Ads and organic search. This covers the essential attribution use case for businesses spending $500–$5,000/month on digital advertising.

Move to Pro ($100/month) when managing attribution for clients with multiple marketing channels, requiring advanced Google Ads integration, or needing custom reporting. Pro is the practical agency tier where call and form attribution informs bid strategy directly. The Google Ads integration at Pro passes lead quality signals back to Smart Bidding, which typically improves campaign performance over time.

Only evaluate Agency ($500/month+) when managing lead tracking for multiple clients from a single master account with separate client dashboards. Compare Agency pricing against the cost of separate Pro accounts per client — the break-even point determines which structure is more cost-effective.

Usage costs are the most important variable to model before committing. Four cost drivers stack on top of the base subscription:

Tracking number fees. Each tracking number (local or toll-free) carries a monthly fee. A business tracking calls from multiple ad campaigns needs multiple numbers. Agencies managing 5 clients with 3–5 tracking numbers each see number fees accumulate significantly.

Call minutes. Per-minute rates apply to all call tracking usage. A business receiving 200 calls/month at an average of 3 minutes each consumes 600 tracked minutes. Verify per-minute rates for relevant countries before committing.

Lead actions. Form submissions, chat events, and ecommerce events are priced at approximately $0.10 each. A website with 500 form submissions/month adds $50/month in lead action costs on top of the base subscription. High-volume form trackers should check whether inclusive lead action plans are available at higher tiers.

Add-on services. Transcription and AI call analysis are priced per use. Teams evaluating call quality monitoring should verify transcription costs separately before assuming they are included.

Annual versus monthly: WhatConverts offers annual discounts on base plans. Only commit annually once usage patterns are understood and stable.

Local service business (plumber, HVAC, dentist) running Google Ads: Call Tracking at $30/month. Provision 2 tracking numbers (Google Ads and organic). Add number and minute fees of approximately $8–15/month. Total approximately $40–45/month. Confirm Google Ads keyword-level attribution is working — this is the most important ROI metric for most local Google Ads campaigns.

Digital marketing agency managing PPC for 5 service business clients: Pro at $100/month for advanced reporting and Google Ads integration. 15–20 tracking numbers across clients adds approximately $45–60 in number fees. Form tracking at $0.10 per lead action on 300 combined submissions/month adds $30. Total approximately $175–190/month. Per-client cost of $35–40/month is defensible as reporting infrastructure within client retainers.

SaaS company tracking form and trial sign-up attribution across paid channels: Pro or Elite depending on reporting depth. Primary cost driver is lead action volume — at 1,000 form submissions/month, lead actions add $100 to the base plan. Verify whether inclusive lead action plans exist at higher tiers before committing.

Large agency managing 15+ client accounts: Agency from $500/month. At 10 clients, Agency at $500 is $50 per client — lower than 10 separate Pro accounts at $1,000/month combined. Evaluate the break-even client count carefully.

CallRail is the most directly comparable alternative with similar call tracking and form attribution. Pricing structure is similar — base plans plus per-number and per-minute usage. Compare both on Google Ads integration depth, ease of dynamic number insertion on client websites, and agency reporting quality. Request current pricing from both before committing.

HubSpot Marketing Hub includes attribution reporting for businesses already in the HubSpot ecosystem. If a CRM and marketing platform are both needed, HubSpot native attribution may be sufficient without a dedicated tracking tool. Evaluate whether HubSpot meets the specific call tracking and PPC attribution requirements before adding WhatConverts separately.

Google Analytics 4 provides source attribution for website events at no cost. For businesses where web form submissions are the only tracked conversion type and call tracking is not required, GA4 may provide sufficient attribution without additional cost. WhatConverts becomes necessary when call tracking is required — GA4 does not track offline phone call conversions natively.

Nutshell is not an alternative to WhatConverts. Nutshell is a CRM that manages what happens to leads after they are identified; WhatConverts is an attribution tool that explains where leads came from. Many service businesses and agencies run both in parallel.