Tidio Pricing Explained (2026): Plans, Costs and What to Pay For

Quick answer

Tidio pricing is conversation-led on paid plans. Current tiers as of May 2026:

Plan	Monthly price	Billable conversations
Free	$0	Limited
Starter	$24.17/month	100/month
Growth	From $49.17/month	From 250/month
Plus	From $749/month	Custom
Premium	Custom	Custom

Annual billing gives 2 months free across all paid plans. A 7-day free trial is available on Starter and Growth.

How the plans work

Free installs the widget and gives basic live chat and ticketing. It is limited on conversations and visitor reach but sufficient for testing setup and seeing whether visitors engage with chat at all. Start here if you have not yet validated that live chat creates business value.

Starter at $24.17/month is the practical entry for businesses with moderate chat volume. It includes 100 billable conversations, 50 one-off Lyro AI Agent conversations (lifetime allocation, not monthly reset), and 100 Flow visitors reached. Best for small businesses, local service businesses, and ecommerce stores in early chat adoption.

Growth from $49.17/month is the operational tier for businesses with active support workflows. It starts from 250 conversations and adds advanced analytics, user permissions, automatic chat assignment, automatic reply, live typing preview, viewed pages history, and macros. The 'from' price scales with conversation volume — check tidio.com/pricing for the exact Growth price at your expected monthly conversation count.

Plus from $749/month is for larger teams with high conversation volumes that have outgrown Growth. The pricing jump from Growth to Plus is significant — verify whether Growth add-on conversations are available before assuming Plus is the only path.

Premium is custom pricing for enterprise teams needing done-for-you automation, tailored optimisation strategies, and fully custom limits.

What are billable conversations?

A billable conversation is a chat interaction handled in Tidio — whether by a live agent or Lyro AI. Each conversation (not each message) counts against the monthly limit.

The practical implication: a business with 5,000 monthly website visitors and a 3% chat start rate will see approximately 150 conversations per month. That exceeds Starter's 100-conversation limit and requires Growth.

Estimate the chat start rate by looking at current contact form submissions, email enquiries, or direct chat requests. If the business has no current chat data, assume 2–5% of website visitors will start a conversation once chat is available.

Lyro AI costs

The Starter plan includes 50 one-off Lyro AI Agent conversations as a lifetime allocation — not a monthly reset. This is enough to test Lyro's FAQ handling but not enough for ongoing AI automation at any meaningful volume.

For ongoing Lyro AI usage, Growth is the practical tier. Growth plan Lyro quotas should be verified on the current tidio.com/pricing page, as Tidio adjusts these periodically.

Lyro's cost is not only the quota cost. The real cost is the time investment in writing and maintaining good help content. A well-maintained FAQ set in Lyro can deflect 40–70% of repetitive conversations. A poorly maintained one creates frustrated visitors who get wrong answers and then escalate to a live agent anyway.

Annual billing savings

All paid plans offer annual billing with 2 months free — approximately a 17% saving compared to 12 months of monthly billing.

Annual billing makes sense once a plan is validated with real usage data. The standard approach: start on monthly billing, run for one full month, measure actual conversation volume and Lyro deflection rate, then switch to annual if the plan level and tool are clearly justified.

Do not commit to annual billing during a trial. Wait for a full month of real usage first.

What creates unexpected cost increases

Three variables can push Tidio costs above the expected plan price:

Higher conversation volume than estimated. The biggest single surprise for new Tidio users. A successful ecommerce sale, a product launch, or a viral social post can spike conversation volume far above the monthly average. Monitor the first 60 days of usage before locking into annual billing.

Lyro quota exhaustion on Starter. The 50 one-off Lyro conversations on Starter are used quickly if Lyro is configured to handle common FAQs. When the allocation is spent, Lyro stops working and all conversations go to live agents — or the account needs to upgrade. Budget for Growth if ongoing AI automation is the goal.

Flow visitors reached. Automated chat flows (proactive messages triggered by visitor behaviour) count against the 100 visitors reached limit on Starter. Businesses with high-traffic sites running multiple flows can hit this limit before hitting the conversation limit.

Measuring ROI

Tidio creates value when it prevents missed sales, reduces first response time, and deflects repetitive support questions. The clearest ROI signals:

• Conversations that result in a purchase or booking made
• Support tickets deflected by Lyro AI (reducing live agent time)
• First response time improvement compared to email
• Reduction in abandoned cart rates for ecommerce

If none of these metrics improve after 60 days of active use, either the chat volume is too low to justify the investment, or the inbox is not being actively managed. A chat widget without active ownership delivers poor ROI regardless of plan.

Tidio vs the alternatives

Crisp is the closest direct comparison at similar pricing — generous free plan, multi-agent support, and comparable bot features. Compare the two based on which AI approach fits the business better.

Intercom is significantly more expensive and is positioned for SaaS and tech companies needing deeper customer data, product tours, and multi-channel messaging. It is not the right comparison for SMBs or ecommerce businesses at entry budget.

Zendesk is the comparison for larger support operations needing SLA management and deeper ticketing. Tidio is simpler and faster to manage for teams that primarily need live chat and basic ticketing.

CometChat is in-app messaging infrastructure for product teams — not a website support widget. It is a different tool for a different job. Only compare them if the requirement is in-app product messaging rather than website customer support.

Pricing checked

Pricing and plan details in this guide were verified in May 2026 from tidio.com/pricing. Treat them as a buyer-friendly snapshot, not a contractual quote. Always verify live pricing before purchase, as plan names, prices, conversation limits, and Lyro quotas can change.

See the full Tidio review for a complete assessment of pricing, pros, cons, workflow fit, and best alternatives.